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How to Identify a fake Instagram account

How to Identify a fake Instagram account

820 547 Charles Lozano

The Instagram craze allows brands to gain visibility through influencers who can showcase them. However, this opportunity also leads to a plague that distorts influencer marketing: the purchase of likes and followers by some Instagram accounts. Some celebrities have reportedly used this as well. In addition, brands are beginning to be wary of these fake accounts to whom they no longer want to spend their influencer marketing budget.

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The race for followers can lead some influencers to cheat, attracted by the lure of financial gain and the desire to work with brands. Unfortunately, this totally breaks the very essence of influence: trust.

But how do you identify these fake accounts?

We will review several methods to identify these fake accounts and influencers, and then compare them.

The ratio of the number of followers / likes

This criterion is the easiest to see. Indeed, these are accounts that have a large number of followers, but in return very few or almost no likes on their posts. However, we must be careful because this criterion does not necessarily define a fake account. Indeed, the rate of engagement of an account is variable according to each person, and tends to be inversely proportional to the size of the community (see our study on engagement).

Similarly, when an influencer’s Instagram account has more subscriptions than followers, it is most likely a bot account or an account that practices follow-unfollow. In the latter case, the subscribers are real but the power of influence is less, or not very qualitative.

Moreover, some people quickly understood that they were too visible to act this way. So they buy both their followers and their likes! This criterion is not so obvious anymore.

Statistics monitoring

Monitoring the evolution of statistics allows to detect abnormal fluctuations of followers. But this method is not very reliable because some events can break the natural evolution curve of an account. For example, the organization of a contest (giveaway), seeing your account being relayed and shared by another (big) influencer, getting publicity following a buzz, being bought followers by a hater who wants to sabotage the statistics of an account to discredit it,…

The detection tools

Hypeauditor allows you to evaluate an account and screen it to detect the proportion of fake followers and therefore the purchase of subscribers. This service is paid but reliable because it scans internal data to an Instagram account. This information seems accurate and gives indications like the quality of the community, the engagement rate, the like-comment ratio, the interests of the audience etc.
Hypeauditor generates a report that lists a “state of play” of an account and gives a final score.

The tool is much talked about because it is very much relayed by influencers on social networks. Because of this, the cost has become very expensive, even prohibitive!

 

How to Add Clickable Links On Instagram Posts

How to Add Clickable Links On Instagram Posts

820 547 Charles Lozano

How to publish a link on an Instagram post? What are the alternatives for sharing a link on Instagram? How to turn subscribers into web traffic?

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Why share a link on Instagram?

Your Instagram subscribers are people who follow you and like what you offer, so why not let them discover more about you, what you like and your other social networks. This includes sharing content and link URLs that will allow your community to browse through your other external content and generate traffic to your most relevant, newest or most popular content depending on your choice.

How do I put a clickable link on an Instagram publication?

Currently Instagram does not allow you to insert links directly into your Instagram posts, but various alternatives are possible to make your content outside Instagram discoverable and redirect your subscribers to your YouTube channel, your site or simply a link you wish to share with them. In this article we present you the 5 alternatives to know how to put a link on an Instagram publication.

The 5 alternatives for sharing a link on Instagram

Discover the best ways to turn your Instagram community into web traffic without linking to an Instagram publication.

1- Use the link of your Instagram bio

Instagram normally allows only one link to be posted on the platform, the link to your Instagram bio that can be found on your profile. Use it to post a link that you care about and want to share with your community. You will also be able to remind your community or find it through post descriptions, stories or comments. If you can’t put a link on an Instagram post, this is a great alternative.

2- Post several links in organic Instagram

You can also use the same link to share multiple links, such as one to each of your other social networks, a Spotify playlist or your company website. You can do this using the OhMy.bio tool, which allows you to drive traffic to your most relevant, newest or most popular content, whichever you choose.

Customize your OhMy.bio page now and share as much content as you want in a single link without linking to an Instagram publication.

3- Post a URL in the description of your post

If you want, you can also post a URL directly in the description of your Instagram post so that people who view your post can access it directly. This is a way to put a link on an Instagram post, but however your link will only be accessible to users who view your post from a web browser, in other words few if any people.

If however you still decide to go for this option we recommend you to have a link as short as possible. For this you can use a link shortener. OhMy.bio dedicated page]

4- Use a swipe-up function

The swipe-up function is also a very powerful tool to share a link to your Instagram community without putting this link on an Instagram post. However, this option is only accessible to a small handful of privileged people, in fact you need to have at least 10,000 followers to be able to access this option. To learn more about this option feel free to visit our dedicated article on how to put a link on an Insta story.

5- Use an Instagram promotion

Another way that allows you to put a link on an Instagram post is to use Instagram’s promotion service. By promoting one of your posts in a paid way, Instagram offers you the possibility to place a “learn more” button right under your post to redirect your followers to the external content you want.

Conclusion

Now you know how to put a link on an Instagram post, or at least you know the existing alternatives to be able to turn your followers into web traffic on other platforms. If you want to learn more about Instagram and especially link sharing do not hesitate to visit our other dedicated articles.

How to acquire an inactive Instagram username

How to acquire an inactive Instagram username

820 547 Charles Lozano

If you create an Instagram account and have thought of the perfect username that reflects your individuality or mission, you may find that the username is taken by an inactive account. For companies and influencers trying to launch an Instagram presence, having the right username is valuable.

Want to know how to market effectively on Instagram? It is possible to gain more followers and more engagement with your Instagram, and this book shows you how.

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If you follow your statistics, be sure to read our article explaining what makes a reasonable engagement rate on Instagram.

An inactive account is an account that has been abandoned or has not been used for a long time. If the account has the username you desperately need, there is no direct way to get it. But there are several things you can do.

Buy an Instagram username

There are many secondary markets where holders of good usernames can sell them for amounts ranging from a few hundred dollars to tens of thousands.

For the most part, the people who make money selling names are the ones who staked out their accounts at the beginning and had the foresight to choose names that other users would eventually want.

Sometimes a name becomes valuable because a movie, show or album comes out, and suddenly “BigBangTheory” goes from being a big account for a physics student to a highly sought-after property. If the account becomes “inactive”, you may be able to get the username.

Find their contact information

Just because the account is inactive does not mean that the account owner is not there. They may be perfectly happy to sell you their old account. However, getting in touch with them can be the trickiest part.

Of course, you can send a message directly to the Instagram platform itself. However, if the person is not active on Instagram, chances are they won’t see your DM for a while if they don’t see it at all.

You can view the account biography to try to get information about the account. There are a few things to look for here.

Some people have actually put a contact email address in their biography or even the URL of their personal website. If this is the case, your search is probably already successful.

Other people are more privacy conscious and don’t put that kind of direct contact information there. However, they may include links or references to their other social media accounts, such as their Facebook page or LinkedIn biography. If you have that person’s name; you can always search other social networking sites and send them a message.

If you don’t know how much to offer, you can search for similar accounts on Instagram account marketplace sites such as InstaSale and find out which comparable accounts are listed.

Can you get an inactive Instagram username?

Instagram will eventually purge inactive users. This provides another way to obtain your username.

Will Instagram delete inactive accounts?

Yes, they will delete inactive accounts, although the time required to do so will vary depending on the needs of the website.

For example, purges usually occur randomly, or at least appear to be random. These purges often take place at the end of the year.

Wait for an Instagram purge

If the account you want is truly inactive and contains little or no content, chances are it will eventually be deleted from the Instagram database. This is not a guarantee, but it is possible that the desired inactive account will be deleted and the username will become available again.

Instagram does not announce the schedule of its purges, so you won’t have to warn you to start trying to retrieve usernames from your list. The best way to detect a purge is to track one of the ever-popular Instagram accounts that has a relatively stable subscriber list and check the number of subscribers on a daily basis.

If they have thousands of followers, then at least some of those followers are undoubtedly spam accounts or bots, and a purge will cut off their list of followers by a non-trivial amount of users. If your monitored account goes from 9,341 subscribers to 9,102 subscribers overnight (and there is no apparent scandalous publication causing the loss), chances are good that Instagram has purged, and some usernames are now up for grabs.

Trademark or copyright the name

You can follow the process of obtaining a patent online. Once you have obtained your certificate, you can report the inactive account to Instagram. While this may take time and incur additional expense, it is an option for you.

Many users have reported their success by requesting Instagram to transfer an account. When you have a mark on a name, you may claim that the existing account is confusing to your clients. Copyright infringement can be an effective way to obtain your Instagram username.

If you own such a trademark or copyright, you can file a copyright/trademark infringement report and try to claim the name as your own.

If the account is active and frequently used, you may have difficulty succeeding with this method.

Obtaining a new trademark is a complicated and expensive process, but obtaining a copyright is relatively simple. Every time you create something original, you have an implied copyright; you can file an official copyright registration to cement your legal claim, but the claim is created by the act of creating the work, not by the act of filing the claim.

Choose a similar name

Although it may seem obvious, choosing a similar username is the easiest way to set up your Instagram account. Adding an underscore or a number is simple and effective.

Instagram usernames can be up to 30 characters long and can contain letters, numbers, periods, and underscores. This gives you some flexibility to create a name that is close to your dream name. You may have to use a little imagination, but the rest should be fairly simple.

If you run a business, add a city or location to your name. You can do the same for last names or other names as well. This can help maintain your brand and add a quick local identifier that can work in your favor. You can also add the type of business to the name.

Workarounds for major brands

If you are a large company or a more established brand, adding “official” or “real” at the end of your Instagram account name may also work. Artists with common names often do it, so do you.

However, you need to be careful about emulating established brands. If you create an account for Microsoft Software, it is a legal account name – but if you achieve a level of success and visibility where Microsoft sees your account, they will quickly close you down using the same branding and copyright tools I just described. You can’t encroach on the protected intellectual property of others as much as they can encroach on your own.

If you are unable to obtain a username but there is no account with that username, remember that some accounts are defined as private. If this is the case, the username will not be available and you will not be able to search for the account.