What are the dos and don’ts of using hashtags on TikTok?

Hashtags are an essential tool for increasing the visibility of your content on TikTok, as they help users discover and engage with your videos. However, effectively using hashtags requires a strategic approach to ensure your content reaches the right audience. This article will outline the dos and don’ts of using hashtags on TikTok to help you optimize your hashtag usage and boost your content’s performance.

Dos of Using Hashtags on TikTok

When using hashtags on TikTok, it’s essential to be strategic and purposeful in your approach. By carefully selecting relevant and trending hashtags, creating unique hashtags for campaigns or challenges, and limiting the number of hashtags you use, you can increase the visibility of your content and attract a more engaged audience. Implementing these best practices will help you make the most of your hashtag strategy and set your TikTok videos up for success.

Use Relevant Hashtags

It’s crucial to use hashtags that are relevant to your video content. Relevant hashtags make it easier for users interested in your niche to find and engage with your videos. Be specific and descriptive with your hashtags to increase the chances of reaching your target audience.

Research Trending Hashtags

Keeping up with trending hashtags can help you tap into viral challenges, themes, and topics on TikTok. Participating in popular trends with your unique twist can increase your video’s visibility and potentially attract new followers. Regularly browse the “Discover” tab on TikTok and monitor popular creators in your niche to stay updated with the latest trends.

Create Your Own Hashtags

Creating your own hashtag can be an effective way to engage your audience and encourage user-generated content. This can be particularly useful if you’re launching a challenge, contest, or campaign. Make sure your custom hashtag is unique, catchy, and easy to remember.

Limit the Number of Hashtags

Although TikTok allows up to 100 characters in the video description, it’s essential not to go overboard with hashtags. Using too many hashtags can make your caption look cluttered and spammy. Focus on 3-5 well-researched, relevant hashtags for optimal results.

Don’ts of Using Hashtags on TikTok

On the flip side, it’s crucial to avoid common hashtag pitfalls that can negatively impact your content’s performance. Steer clear of overused or irrelevant hashtags, refrain from stuffing your caption with excessive hashtags, and don’t neglect the importance of crafting a compelling caption. By avoiding these mistakes, you’ll create a more enjoyable user experience and increase the likelihood of your videos reaching your target audience.

Avoid Overused or Irrelevant Hashtags

Using overly generic or irrelevant hashtags might seem like an easy way to gain more visibility, but it can be counterproductive. Irrelevant hashtags can lead to a negative user experience and reduce the chances of your content being shown to your target audience. Stick to hashtags that accurately represent your content.

Don’t Stuff Your Caption with Hashtags

While hashtags are essential for content discovery, they should not overshadow your video description. A well-written, engaging caption can entice users to watch your video and encourage interactions. Use your caption to provide context, add humor, or ask a question while incorporating your chosen hashtags seamlessly.

Don’t Neglect Your Caption

Relying solely on hashtags to convey your video’s message can be a missed opportunity to connect with your audience. Your caption is the perfect place to showcase your personality, provide context, or share a story related to your content. Strike a balance between hashtags and meaningful text in your caption for optimal engagement.


Using hashtags effectively on TikTok can significantly impact your content’s visibility and performance. By following the dos and don’ts outlined in this article, you can optimize your hashtag usage to reach your target audience and boost your TikTok presence. Remember to use relevant hashtags, research trending topics, create your own unique hashtags, and craft engaging captions for the best results while avoiding common pitfalls like overused or irrelevant hashtags and hashtag stuffing. By implementing these strategies, you can increase your chances of creating a successful and engaging TikTok presence.


  1. Do hashtags on TikTok improve my video’s chances of appearing on the “For You” page? Using relevant and well-researched hashtags can increase the chances of your video being shown to users who are interested in your content, including on the “For You” page. However, other factors such as engagement and video quality also play a role in the TikTok algorithm’s decision to display your content.
  2. How do I find the best hashtags for my TikTok videos? Researching trending hashtags in your niche, monitoring popular creators, and exploring the “Discover” tab on TikTok can help you identify the best hashtags for your content. Also, consider using keyword research tools and monitoring hashtag performance to fine-tune your hashtag strategy.
  3. Can I edit the hashtags on my TikTok video after posting? No, you cannot edit the caption or hashtags of a TikTok video once it has been posted. Ensure that you carefully review your caption and hashtags before posting your video to avoid any mistakes or inaccuracies.
  4. How many hashtags should I use in my TikTok video? While there’s no one-size-fits-all answer, limiting your hashtags to 3-5 well-researched and relevant options is generally a good approach. This allows you to focus on the most important hashtags without cluttering your caption.
  5. Is it a good idea to use popular hashtags even if they’re not related to my content? No, using irrelevant hashtags, even if they’re popular, can lead to a negative user experience and hinder your content’s performance. Stick to hashtags that accurately represent your content and are relevant to your target audience.

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