How to publish a link on an Instagram post? What are the alternatives for sharing a link on Instagram? How to turn subscribers into web traffic?
Why share a link on Instagram?
Your Instagram subscribers are people who follow you and like what you offer, so why not let them discover more about you, what you like and your other social networks. This includes sharing content and link URLs that will allow your community to browse through your other external content and generate traffic to your most relevant, newest or most popular content depending on your choice.
How do I put a clickable link on an Instagram publication?
Currently Instagram does not allow you to insert links directly into your Instagram posts, but various alternatives are possible to make your content outside Instagram discoverable and redirect your subscribers to your YouTube channel, your site or simply a link you wish to share with them. In this article we present you the 5 alternatives to know how to put a link on an Instagram publication.
The 5 alternatives for sharing a link on Instagram
Discover the best ways to turn your Instagram community into web traffic without linking to an Instagram publication.
1- Use the link of your Instagram bio
Instagram normally allows only one link to be posted on the platform, the link to your Instagram bio that can be found on your profile. Use it to post a link that you care about and want to share with your community. You will also be able to remind your community or find it through post descriptions, stories or comments. If you can’t put a link on an Instagram post, this is a great alternative.
2- Post several links in organic Instagram
You can also use the same link to share multiple links, such as one to each of your other social networks, a Spotify playlist or your company website. You can do this using the OhMy.bio tool, which allows you to drive traffic to your most relevant, newest or most popular content, whichever you choose.
Customize your OhMy.bio page now and share as much content as you want in a single link without linking to an Instagram publication.
3- Post a URL in the description of your post
If you want, you can also post a URL directly in the description of your Instagram post so that people who view your post can access it directly. This is a way to put a link on an Instagram post, but however your link will only be accessible to users who view your post from a web browser, in other words few if any people.
If however you still decide to go for this option we recommend you to have a link as short as possible. For this you can use a link shortener. OhMy.bio dedicated page]
4- Use a swipe-up function
The swipe-up function is also a very powerful tool to share a link to your Instagram community without putting this link on an Instagram post. However, this option is only accessible to a small handful of privileged people, in fact you need to have at least 10,000 followers to be able to access this option. To learn more about this option feel free to visit our dedicated article on how to put a link on an Insta story.
5- Use an Instagram promotion
Another way that allows you to put a link on an Instagram post is to use Instagram’s promotion service. By promoting one of your posts in a paid way, Instagram offers you the possibility to place a “learn more” button right under your post to redirect your followers to the external content you want.
Now you know how to put a link on an Instagram post, or at least you know the existing alternatives to be able to turn your followers into web traffic on other platforms. If you want to learn more about Instagram and especially link sharing do not hesitate to visit our other dedicated articles.